How to Get Corporate Clients for Travel Agency

 How to Get Corporate Clients for Travel Agency - PHPTRAVELS Blog

When marketing and attracting customers, corporate niche stands out quite a lot from other niches. Reason being their entirely different requirements, needs, tastes and preferences. How do you catch their attention? What makes them tick? How to convert them into customers?

Regular marketing tactics might not work in the corporate sector. While personalised, informal and more straightforward approaches work on most of the niches. Corporate sector doesn’t work that way. They like formal, graceful and impressionable approaches.

At the same time, virtual approaches may work for many niches. But corporate niche requires more tangible and material ways of marketing, along with virtual approaches. They look for the element of substantiality.

The real question is, what do you do to add the elements they seek?

Let’s talk about a few things you can apply that have higher chances of working on a corporate niche.

1. Networking

Networking works best among corporate people. They prefer referrals and connections over ads or distant approaches. 

This is because they are hardwired to choose things they can trust. They trust what’s within reach, responsive, and tangible. Pretty much why referrals work like magic in the job market.

Additionally, good links create an impression of substantiality. It is perceived as roots. The more links you have, the stronger your roots seem.

Build good connections between Business people and corporations. Especially the ones who have the authority to arrange and tweak business trips or corporate tours.

Take things to the next level. Offer incentives in the name of friendship. Be willing to give favours to earn their goodwill. Be sure not to look desperate. Just make the impression that you are resourceful.

Follow up with and renew connection every once in a while. This keeps them from forgetting any significant details about you.

Make sure they know you are a travel agent and can arrange corporate tours. This way, they will remember you when they have a trip coming up. 

You will have to learn several types of sales pitches. Have yourself ready for those who show interest in your corporate packages. It is never too early for a potential customer to be interested in details. 

Who knows, they might happen to have something coming up where they might need your services.

Another benefit of networking is that it can trigger word of mouth among corporate people if done right, which can, in turn, lead to more links and publicity.

2. Marketing

When marketing in the corporate sector, make sure you focus more on physical and real-life approaches. A great chunk of corporate people associates tangibility with substantiality. And substantiality with strength and power. 

But before that, you must know who you are targeting. There are different niches in the corporate sector as well. Make sure you tailor your marketing strategy according to the specific niche you are targeting.

3. Targeting

Different types of corporations have different needs, preferences, organisational culture, tastes and policies. Be sure to know what your niche’s needs are and what they want. 

Some examples of different niches in the corporate sector are:

  • Lawyers
  • Businessmen
  • Directors and corporate executives
  • Local as well as international event managers
  • Firms and international recruitment agencies

All of these have different purposes for travelling. While lawyers are often travelling to meet clients and resolve legal issues, recruitment agencies might be sending candidates overseas for selection.

Businessmen might be going to pitch ideas and get contracts. Directors and corporate executives might be on round to monitor other branches.

Event managers might be going to set up an event such as a destination wedding. Or an international marathon. Or maybe a competition.

The point is, all of these will need different types of accommodation, transportation, venues and facilities.

Some may need an executive pick and drop vehicle. Some might need a limo. Others may just do well with cabs. Many might need buses. 

Some may need a normal stay with peace and quiet while others may need some special arrangements to get by. 

Many corporate people need to book a venue

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