Getting Corporate Clients for Travel Agency!

 

When marketing and attracting customers, corporate niche stands out quite a lot from other niches. Reason being their entirely different requirements, needs, tastes and preferences. How to get corporate clients for travel agency!? What makes them tick? How to convert them into customers?

Regular marketing tactics might not work in the corporate sector. While personalised, informal and more straightforward approaches work on most of the niches. Corporate sector doesn’t work that way. They like formal, graceful and impressionable approaches.

At the same time, virtual approaches may work for many niches. But corporate niche requires more tangible and material ways of marketing, along with virtual approaches. They look for the element of substantiality.

The real question is, what do you do to add the elements they seek?

Let’s talk about a few things you can apply that have higher chances of working on a corporate niche.

 

Networking works best among corporate people. They prefer referrals and connections over ads or distant approaches. 

This is because they are hardwired to choose things they can trust. They trust what’s within reach, responsive, and tangible. Pretty much why referrals work like magic in the job market.

Additionally, good links create an impression of substantiality. It is perceived as roots. The more links you have, the stronger your roots seem.

Build good connections between Business people and corporations. Especially the ones who have the authority to arrange and tweak business trips or corporate tours.

Take things to the next level. Offer incentives in the name of friendship. Be willing to give favours to earn their goodwill. Be sure not to look desperate. Just make the impression that you are resourceful.

Follow up with and renew connection every once in a while. This keeps them from forgetting any significant details about you.

Make sure they know you are a travel agent and can arrange corporate tours. This way, they will remember you when they have a trip coming up. 

You will have to learn several types of sales pitches. Have yourself ready for those who show interest in your corporate packages. It is never too early for a potential customer to be interested in details. 

Who knows, they might happen to have something coming up where they might need your services.

Another benefit of networking is that it can trigger word of mouth among corporate people if done right, which can, in turn, lead to more links and publicity.