Create City Convention Bureaus to Realise the Potential of MICE in India
https://www.traveltrendstoday.in/news/india-tourism/item/10913-create-city-convention-bureaus-to-realise-the-potential-of-mice-in-india The global MICE industry is estimated to be upwards of US$800 bn and India’s share pre covid was estimated to be around 1% despite the natural and cultural advantages of India as well as India being one of the highest growing economies. In each vertical of MICE, be it meetings, incentives, conferences, and exhibitions, the recall value of the Indian MICE is considered low. The sector requires a clear roadmap to undertake various measures to tackle pressing challenges of the MICE segment. MICE sector has the strongest direct correlation to the GDP, more than any other tourism sector. It contributes to income generation and creates huge employment opportunities, provides an impetus to hospitality services including sectors like accommodation, food and beverages, convention services, transportation, tourism, and entertainment. Thus, our...