Hotels&Tourism

https://www.traveldailynews.com/post/holistica-a-new-joint-venture-innovates-destination-development-for-evolving-world   MIAMI - Two respected leaders in the travel and tourism industry, Royal Caribbean Cruises Ltd. and privately-held ITM Group , are teaming to form a new destination company, to be called Holistica . Holistica will create an inclusive model for destination development that works holistically – thus the name – to meet the needs of coastal communities, local governments, and land, sea, and air travelers. "The continuing growth and rising popularity of cruise vacations make it clear that the sustainable development of coastal destinations, including the thoughtful evolution of existing ones, is in the travel industry's best interest," said Michael Bayley of RCL. "We have spent five decades learning what works and what doesn't, and we know the potential of strategic development to deliver extraordinary guest experiences and meet the ne...

  It’s getting easier to communicate with travelers around the world, but destinations looking to target specific markets often turn to destination marketing representation firms. A destination marketing representative (or “rep”) is your destination’s tourism ambassador within a certain region who can effectively reach local consumers, outbound operators, and local media – all in an effort to drive destinations sales and increase visitation. Marketing representatives come in all shapes and sizes, each with a different set of tactics and know-how. Here are some key items to consider when trying to find the right representative for your destination: 1. Make an Informed Decision About Which Market You’ll Target This seems obvious, but many tourism boards skip this step. Select a target country or region that has a large growth potential, is receptive to the your destination’s tourism offer, and is accessible enough for your destination to compete. Carefully weigh the market’s travel v...

  What is Country Marketing? Similar to  destination marketing , country marketing is also about promoting a specific country in order to increase the number of travellers to that particular location. Destination marketing, however, can also be an area or  city marketing , whereas country marketing focuses broadly on a region as a whole. The main goal of country marketing is to make the region look more attractive than other places, thus increasing the number of visitors and bringing business to the local  travel industry . It is ultimately about improving the target region’s image and making it more appealing to foreign visitors. Why is Country Marketing Important? To succeed in attracting visitors to the target country, it’s important that you highlight the most desirable aspects of the place. Think about the attraction sites that would draw people and tempt them to pay a visit. For example, you can pinpoint the must-see sites of Cyprus, the birthplace of Aphrodite...