What is a GSA and How Can One Benefit Your Hotel Company?
https://cww.travel/blog/what-is-a-gsa-and-how-can-one-benefit-your-hotel-company/ Running a hotel company is hard work. With a million things to oversee, sometimes you need to rely on other tourism professionals to be the experts in the more peripheral aspects of your business. With that in mind, you might consider building a relationship with a general sales agent or agency, also called a GSA. A GSA can help you extend your sales effort to international markets to increase revenue to your hotels. If you haven’t partnered with a GSA before, here’s a few reasons you should consider doing so. What is a GSA? When a hotel company wants to enter a new country or market to increase sales, it isn’t always cost effective to open their own office there. Cost can include office space, employment, benefits, legal, setting up an international company etc. Instead they will hire a GSA to develop that market for them. A GSA may be a freelancer or an agency that offers hote...